“NO SUMMER SLOWDOWN HERE!” 1DEGREEOUTSIDE, INC. THRIVES WITH CONTINUED SUMMER GROWTH

BOSTON, MA1DegreeOutside, the innovative weather platform founded by long-time New England meteorologists Matt and Danielle Noyes, continued to strengthen its digital presence in August 2024 with consistent user growth and increasing engagement.

Matt Noyes, President and Co-Founder of 1DegreeOutside, remarked: “No summer slowdown here! July and August brought consistent growth, as more New Englanders turn to 1DegreeOutside for weather updates.” Danielle Noyes, Vice President and Co-Founder, added: “Whether it’s through our app, website, or YouTube channel, our growing audience knows we’re committed to providing accurate, engaging, and timely weather information.”

August Highlights:

  • Record Web Traffic: Over 192,000 unique visitors, marking a record month. Total web visits surged by over 22%, as audiences returned frequently for the latest updates.
  • Robust Content Engagement: 1DegreeOutside’s total content engagement remained strong, with over 1.37 million page views across its website and app home screens.
  • Growing App Popularity: App downloads rose by nearly 9%, pushing total downloads close to 30,000. Users continue to enjoy exclusive weather data tailored to their needs.
  • Expanding YouTube Presence: YouTube performance saw impressive growth, with watch time increasing by 35%, impressions rising 20%, and views climbing 13%. This reflects deeper engagement from New England’s weather-focused community.
  • Facebook Video Surge: Facebook video views surged by over 56%, signaling growing interest and engagement across platforms.
  • Strong Performance on X: X remains a vital part of 1DegreeOutside’s (@1DegreeOutside) digital strategy, generating nearly 300,000 impressions and over 41,000 video views in August.

1DegreeOutside recently announced a September/October partnership with the Topsfield Fair that includes a digital advertising package, plus custom weather content specifically geared toward customer satisfaction for America’s Oldest Fair, October 4-14, 2024. 1DegreeOutside plans to continue expanding its reach and enhancing its content offerings this autumn via increased unique video content and deepened engagement on social media.

About 1DegreeOutside: 1DegreeOutside is a Boston-based weather platform that offers personalized, accurate, and timely forecasts across digital platforms. Co-founded by meteorologists Matt and Danielle Noyes, the company is driven by a mission to make weather data more understandable, engaging, and accessible to everyone.