Press Release:
1DEGREEOUTSIDE, INC. EXPANDS AUDIENCE REACH AND ENGAGEMENT IN JULY

BOSTON, MA – 1DegreeOutside, the innovative weather platform, is excited to announce several significant milestones achieved in July 2024. The company continues to demonstrate robust growth and engagement, reinforcing its position as a trusted source for weather information.

July Highlights:

  • Increase in Unique Visitors: Unique web and app visitors were up by over 8%, reaching a total of over 190,000.
  • Impressive App Downloads: Total app downloads increased by over 13% month-over-month.
  • Growing App Sessions: App sessions soared by 72%, demonstrating deepening engagement among users, with a total of 116,000 sessions recorded in July.
  • Enhanced YouTube Engagement: YouTube impressions climbed by 32%, accompanied by a 46% increase in watch time.
  • Twitter Video Views: Twitter video views increased by over 36%, reflecting the growing interest in our video content.

Danielle Noyes, Co-Founder of 1DegreeOutside, adds: “The increase in unique visitors and app downloads, coupled with the significant rise in video views, underscores the value and relevance of our content.” Matt Noyes, President, adds: “We continue to exceed month-over-month goals for audience expansion – it’s clear we’ve established a new, leading digital voice in New England weather that is here for the long haul.”

The 1DegreeOutside website and weather app provides users with exclusive forecasts, detailed web posts, live stream video analysis, alerts from the meteorologists and interactive radar.

For website & mobile app advertising, private forecast, and data inquiries, email contact@1degreeoutside.com. Our extensive, free public video offering is all on this website, and the Noyes’ 1DegreeOutside Weather app is available in the Apple Store & Google Play, with links to each in the banner of the website homepage.

  • Share: