BOSTON, MA – New England’s beloved meteorologists, Matt and Danielle Noyes, launched their new weather company, 1DegreeOutside, to an overwhelming response. In its first full month, the website, 1DegreeOutside.com, has driven more than 570,000 pages views from nearly 145,000 visits, with the first three weeks of the mobile app release seeing 10,000 downloads.
Matt Noyes, Co-Founder and President of 1DegreeOutside, said: “We’re delighted by the amazing reception to-date from our loyal viewing audience. This response confirms what we already knew: New Englanders love weather and want to engage with a weather forecast app and website that are easy to use and understand. They want a platform that is highly interactive and conversational, presented with credibility – devoid of hype or sensationalism, and in a pioneering, digital-first format.”
The Noyes’ 1DegreeOutside Weather mobile app peaked at #16 in Apple’s App Store earlier in the month and has garnered nearly all 5-star ratings. Danielle Noyes, Co-Founder, added: “The app was an important component for our mission of reaching people directly. The design stays close to our principles: simple, crisp, and clean – allowing the weather to be the central feature – which is resonating big-time! Our conversational videos are created multiple times daily to add insight and perspective to the forecast and maintain our personal connection to New Englanders.”
1DegreeOutside is also providing private client forecasts and data. “We’ve built a much deeper offering,” adds Matt, “something quite unique and embodying incredible value for those seeking weather information.” Businesses, organizations, and schools are realizing this one-of-a-kind opportunity for a powerful combination of partnering directly with these veteran forecasters and thought leaders for unparalleled insight. High-quality, accurate and laser-focused forecasts delivered in multiple formats – from email to customized videos – are reducing operating costs while increasing preparation for clients.
Matt, the former long-time Chief Meteorologist at New England Cable News (NECN) and NBC10 Boston conceptualized and oversaw the build of NBC’s exclusive computer Forecast System, used nationally, and has promised proprietary data in a ground-up build from 1DegreeOutside using entirely new, disruptive innovation methods. “We’re already prototyping some of this data and it’s been working so remarkably well that we’re using it in our own daily forecasts,” says Noyes.
For advertising, private forecast, and data inquiries, email contact@1degreeoutside.com. Our extensive, free public video offering is on our website, 1degreeoutside.com and the Noyes’ 1DegreeOutside Weather app is available in the Apple Store & Google Play, with links to each in the banner of the website homepage.
